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How “Yes We Can” Conversations Can Provide Customer Insight
By Ray Attiyah The following is a book excerpt from “The Fearless Front Line: The Key to Liberating Leaders to Improve and Grow Their Business.” The Fearless Front Line: The Key to Liberating Leaders...
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How Misusing Digital Tools Undermines Results
By Geoffrey Tumlin, author of Stop Talking, Start Communicating: Counterintuitive Secrets to Success in Business and in Life You fiddle with your smartphone under the table during an important...
View ArticleCelebrate Your Inner Wimp
By Geoffrey Tumlin Do any of these scenarios sound familiar? A colleague sends you a snarky email, so you type a cutting response right back. A Facebook “friend” insults your political beliefs in a...
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Hey Health Insurers, Are You Ready for a New Consumer-Centric Marketplace?
By Jessica Lovejoy, Expert Access On October 1, 2013, the healthcare-insurance industry must be ready to account for the millions of previously uninsured consumers being enrolled. These regulated...
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Twitter IPO Is Prompting Changes for Users
By Marsha Friedman About two months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients. Tools were...
View Article5 Signs You’re in a Social Media Rut
By Ryan Currie A few years back your business set up a handful of social media profiles—one for Facebook, maybe a Twitter account and perhaps even an Instagram or Tumblr page. Things looked great for a...
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How to Add Excitement to Your Writing when Your Product Makes People Yawn
By Guy Asher Selling toilet paper awards a good living; however, your attempts to attract consumers are going down the drain. You can’t seem to make two-ply tissue paper a hit with readers and...
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5 Unrealistic Expectations We Have of “Smart” Phones and Other Devices
By Geoffrey Tumlin Advertisements promise that the latest smartphones, tablets, laptops and other gadgets will put blazing speed at our fingertips, enable us to multitask like an octopus and ensure...
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Business Communication – Cut Your Costs, Not Quality
By Neal Bricker IT and communication budgets seem to be growing monthly in the business world as organizations race to keep ahead of changing technologies and evolving channels. However, better...
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Why Thought Leadership Is Vital to Your Company’s Survival
By Mitchell Levy We all know what an expert is—it’s someone who has expertise in a space. A thought leader is the key go-to person in the space (field, industry, niche, etc.)—the person you think about...
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